The Sales Funnel For Effective Online Marketing
The sales funnel has been a part of conventional business and marketing for times untold. In recent times, however, it seems that funnels are getting talked about everywhere on the internet.
Truth is, people are eager to know more about this marketing strategy and how they can apply it to their marketing efforts on the internet. Continue reading if you want to learn more on the sales funnel for Internet marketing successful.
What is the Sales Funnel?
A marketing funnel does not actually refer to the concept of a funnel. The term, "funnel", is used to describe and visualize the entire sales process. Because it uses a wide entry way for potential customers "Unqualified Prospects" at the top and a much narrower opening to convert sales in the middle,, the term funnel is an accurate comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
We may call these "unqualified prospects" at the top or entry of the funnel. They are those who may require your services or products, but have not been contacted by you before. At the end of the funnel, several sales and offers after, you've received people who've obtained your product or service and made purchases as well.
Another reason the concept of the lead generation funnel works is because it makes it possible to track your prospects' actions throughout the expanded sales process. Utilizing the sales funnel to measure the number of qualified prospects at every step, you will be able to predict the number of potential customers who will become actual customers.
It is possible to use a sales funnel to determine the areas and ways in which your sales process is working or not, and also whether you're not attracting enough customers. This will help you to determine which areas to concentrate your efforts to help achieve your marketing goals. It is a tool to monitor and evaluate the customer's sales process.
The Sales Funnel Top, Front or End
Your sales funnel's top is the most active and most important area in your process. It requires constant testing. There are virtually no limits to your creativity or resources when it comes to front-end strategies.
The primary objective is to attract new customers and convert them to buyers.
If a potential customer opts in or subscribes to the product or service you provide and is "qualified". This is where the potential customer, also known as an "Unqualified Prospect" is now an "qualified lead. They've taken a step that shows that they may be interested in the product or service you offer.
Your front-end must be able bring targeted traffic to your site or blog. PPC adverts, articles marketing, PPC advertisements, social media like Google+, Twitter and Facebook, YouTube, banners as well as blogging, forum posting and content marketing are all great resources.
There are many tools that can be used to "qualify prospects who aren't qualified". The most efficient is the squeeze page. Here you can offer something valuable that is related to your service or product that they can obtain for free or at a drastically discounted price in exchange for their email. Products offered include newsletters as well videos ebooks, email courses, eBooks, and other related reports.
This shows that people are drawn to your sales channel at the front end. What happens to the reverse-end of your sales funnel?
The Bottom of The Funnel: The Back-End
The bottom or back end of the funnel where the major profit and sales are generated. This is where you will find your more expensive products. They are all relevant to the same market, but they are offered in various formats, like audio, video and live interactions.
The primary difference between the front-end and the back-end is regarding the type of customer and the cost of the product or service which is offered.
While it's true that only 1-2% of those who enter the front end will be able to access your back-end, this tiny percentage may not matter. Since a small portion of people spend more money, it's okay.
Front-end products and services might cost less than $100, however back-end products, services and products typically cost in the 100s and 1000s. The back or bottom of the sales funnel is your primary source of revenue for an Internet company. This is also the most reliable part of the sales process.
As I said in the past, the sales funnel is as flexible as your imagination and resources permit.
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